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2 Day Live IntensiveBecoming Magnetic · Adelaide

Become a magneticleader + brand.

Two days in Adelaide on November 11th & 12th to build a personal + company brand that the right people, clients and opportunities are naturally drawn to. First we make you magnetic. Then your business.

Early Bird Offer

Two seats for one business

$1,000+ GST$1,750

Save $750 on the standard price of $1,750 + GST.

Use code at checkoutPCA-EARLYBIRDCopied
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Early Bird pricing ends 30 September
Secure Your Seat
Guest sessions with Carinda Gosling & Alisa FraserTwo founders who built magnetic brands
Three AI brand bots you keepPercy, Mags and Elle, trained on your business
Bring a leadership partnerEvery ticket covers two people from your business
Edible Blooms Hugh Hamilton Wines Paolo Sebastian Lo & Co CoNEXA iReach Rural Health PCA client PCA client PCA client PCA client PCA client PCA client

Experience being in the room

Highlights from a recent PCA two-day live intensive.

Why This Is A Must Attend

Are you losing talent, partners or clients to a more magnetic competitor?

01
Talent

"The good ones keep saying no."

You've lost count of the candidates who went quiet after the first call, or took the offer from the business down the road. And you're starting to wonder whether it's the pay, the role, or you.

02
Visibility

"If I stopped showing up tomorrow, would anyone notice?"

Years of work, and you're still explaining who you are in every meeting. Your competitors get the referrals, the panels, the press. You get what's left over, and you can't put your finger on why.

03
Founder dependence

"This whole thing still runs on me."

You are the brand. Every big client wants you in the room. Every hire is your gut call. It feels like control, but you know exactly what it is: a ceiling. And a business nobody could buy.

04
Timing

"What if I've already left it too long?"

The market has already formed a view of you. Your next hire and your next client are Googling you tonight. Whatever they find, thin, wrong or nothing at all, is the brand you have right now.

It's not a marketing problem. It's a clarity problem.

A new logo won't fix it. Neither will another job ad. What fixes it is getting brutally clear on what you and your business are known for, then building the assets that say it for you, 24/7. That is exactly what these two days are for.

See The Fix
Founders working together at a PCA live intensive
Paulette Kolarz facilitating a PCA session
Leaders in conversation at a PCA event
PCA live intensive room
Founders networking at a PCA intensive
Group work at a PCA live intensive
Paulette presenting at a PCA live intensive
2-Day Live PCA Event

A Brand So Magnetic They Can't Help Wanting Needing To Work With You.

This isn't a branding lecture. It's two days of doing the work, with the frameworks, the tools and a room full of peers to pressure-test it on.

Day one — personal brand session Day One · Wed 11 Nov

Make YOU magnetic.

Magnify your personal brand

We build you first, because a company brand that isn't true to its leader doesn't hold. You'll unpack your story and your pitch, sharpen what you want to be known for, and map your shift from operator to icon.

  • Where you are now: focus, brand and how you're showing up
  • Unpack your story, your pitch and what you stand for
  • Guest session · Carinda Gosling on personal brand voice and messaging
  • Dedicated CEO and GM / Ops / Practice Manager streams, so your leadership partner leaves with a plan too
  • Percy, your personal brand bot, audits your digital leadership profile live
  • Brand Bingo and a room-wide reflection to close the day
Day two — company brand session Day Two · Thu 12 Nov

Make your BUSINESS magnetic.

Magnify your company brand

Now the leader is clear, we make the business match. You'll audit your business through the eyes of a candidate and a client, and design a brand people seek out and stay with.

  • Define your Unique Value Proposition and points of difference as an employer
  • Audit your brand through a candidate's and a customer's eyes
  • Guest session · Alisa Fraser on limitless thinking and building an empire
  • Dedicated CEO and GM / Ops / Practice Manager streams, so your leadership partner leaves with a plan too
  • Mags runs a live competitor gap analysis
  • Build your career page and top-10 team opportunities for 24/7 recruitment
  • Your Dream Team Filter and a 120-day action plan

Then we celebrate. Day Two closes with a wine tasting (with a twist) and client Christmas drinks, because the best connections in this room are made after the workbooks close.

Secure Your Seat

Program details, speakers and inclusions are indicative and may be subject to change.

You'll walk out with:

  • Your story, brand and key messaging, unplugged and clear
  • Your passion and strengths defined, and your elevator pitch nailed
  • A clear, ownable answer to "what am I known for?"
  • A personal digital-brand audit, done live, not someday
  • A snapshot of where your Employer Value Proposition sits today
  • A magnetic Unique Value Proposition and the language to attract and keep the right people
  • A competitor gap analysis showing exactly where you can stand out
  • A mapped-out career page and content plan that recruits 24/7
  • A 120-day plan so none of it gathers dust
Your Guest Speakers

Two founders who built magnetic brands from scratch.

Carinda Gosling, Founder of This Is Co.
Carinda Gosling
Founder, This Is Co.
Day One
Personal brand voice, messaging and becoming magnetic

Carinda is the expert women in online business turn to when they want to get seen, loved, selling and scale with more ease. She's done it as a solopreneur with no full-time team and a full life, proving big results come from the right strategy, not the hustle one. She specialises in scalable offers, smart ads and magnetic marketing systems, with a big dash of AI across the lot.

60,000+ offers sold
27,000+ people helped
79k Instagram
Alisa Fraser, Co-Founder of al.ive body
Alisa Fraser
Co-Founder, al.ive body
Day Two
Limitless thinking and building a company empire

A former South Australian police officer turned interior designer, Alisa and her sister Lysandra won The Block in 2013 and turned that platform into al.ive body, one of Australia's standout consumer brands. She'll share what limitless thinking looks like in practice, and what actually counts when you're building an empire, not just a business.

750+ stockists
~50 product lines
261k followers
Expert-Built AI Tools

You'll work with our AI bots to craft your magnetic messaging.

Bot 01 · Personal Brand

Percy

Your personal brand bot. Audits your digital leadership profile, clarifies the brand you want to be known for and hands you clear, impactful next steps.

  • Live audit of your social profile
  • Defines your leader brand in one clear sentence
  • Prioritised next steps you can action that week
Percy Your profile says what you do. Let's make it say why people should follow you.
Bot 02 · Company Brand

Mags

Your company brand bot. Runs a live gap analysis against your competitors and surfaces the biggest opportunities for your business to stand out.

  • Competitor gap analysis, done live in the room
  • Sharpens your Unique Value Proposition as an employer
  • Feeds straight into your career page and content plan
Mags Three of your competitors say "great culture". None of them prove it. Here's your opening.
Bot 03 · Your Pitch

Elle

Refines your pitch until it lands, in your voice, ready for the next investor, candidate or client conversation.

  • Drafts, tests and tightens your 30-second pitch
  • Versions for candidates, clients and investors
  • Keeps it sounding like you, not a template
Elle That's 48 seconds. Let's get it to 20 without losing the part that makes people lean in.
Paulette Kolarz, PCA Founder and Head Facilitator
Your Host

Facilitated by Paulette Kolarz.

Paulette is the Founder and Head Facilitator of the Performance Collective Academy and the force behind BespokeHR. With over 20 years consulting, training and mentoring leaders, she has led teams from 2 to 3,500 people and is deeply passionate about unlocking human potential and building high-performing, empowered teams.

Becoming Magnetic is one of three two-day live intensives PCA runs each year, and the room is deliberately small so Paulette can work on your business, not just talk about it.

20+years experience
1,000+leaders mentored
500+businesses supported
Testimonials

Hear from previous PCA 2-day attendees.

Danny Elassaad
Managing Director, CW Products
Mary Hamilton
CEO, Hugh Hamilton Wines
Ricky Chau
Managing Director, Taste Studios
Paul Vasileff
Designer & Founder, Paolo Sebastian
Jo Clayton & Beatriz Vrettos
Founders, Elara Day Spa & The Gym

In their words

“

The last two days have been excellent. You're often so stuck inside the business that it's fantastic to get away from it. It opens up all of these thoughts you usually push to one side because you're busy doing the business.

MH
Mary Hamilton
CEO, Hugh Hamilton Wines
“

It's so hard to set aside that time to really focus on strategy. I've learned so much and taken away so much from the people in the room as well.

Paul Vasileff
Paul Vasileff
Designer & Founder, Paolo Sebastian
“

What I love is the reason to step outside of the office and elevate thinking. The freedom of having those ahh moments where you can discover the simple shifts that enhance overall productivity and business performance.

Kelly Jamieson
Kelly Jamieson
Founder, Edible Blooms
“

Two days out of the business to work on the business is an amazing opportunity. It's a joy to be able to really dig deep on what's going to matter in the business, particularly for our people.

Nicole Nott
Nicole Nott
Co-Founder, Praktis Allied Health
“

A great flexible and adaptable program, so whether you're scaling up, ready for growth, scaling down or retiring, you can pick and choose where you slot in. Amazing!

Gemma Reeves
Gemma Reeves
Director of Sales & Marketing, Orbitel Technologies
“

Not just coming up with the concepts, but gives you an action plan and strategy to put them in place. Gets you in the zone and thinking big picture.

Donna Turton
Donna Turton
Chief Operating Officer, Whola
Your Seat

Save your seat in the room.

PCA members enjoy reserved seats. We're opening up a number of seats for founders outside of PCA to join and experience the magic first hand.

Early Bird · ends 30 September
Non-Member Founders

Two seats, one business

$1,000+ GST$1,750

Save $750 with code PCA-EARLYBIRD at checkout before 30 September. Standard price $1,750 + GST after.

  • Both days of Becoming Magnetic for two of you
  • All three AI bots, trained on your business and yours to keep: Percy, Mags and Elle
  • Guest sessions with Carinda Gosling and Alisa Fraser
  • Live competitor gap analysis and personal digital-brand audit
  • Your Dream Team Filter and 120-day action plan
  • Workbook, tools and templates
  • Wine tasting (with a twist) and client Christmas drinks on Day Two
Secure Your Seat

Capped at 30 businesses. Once it's full, it's full.

PCA Members

Already inside the Academy

Included

Free for every member. Bring a leadership partner.

  • Everything in the founder ticket, for two of you
  • Team Member Touchpoint 1-on-1 templates
  • Internal Recruitment Incentive program
  • Weekly coaching to keep the 120-day plan moving
Reserve Your Member Seat

Log in to the members portal to RSVP.

Not a member yet? Join PCA before 11 November and Becoming Magnetic is included, along with every member bonus. Book a 15-minute call with Paulette.

The Details

Everything you need to know.

When
Wed 11 & Thu 12 November 2026
9.30am – 5.00pm both days, drinks until 7.00pm on Day Two
Where
The Highway, Anzac Highway
Adelaide, South Australia
Investment
$1,000 + GST for two people
Early Bird until 30 September with code PCA-EARLYBIRD. Standard price $1,750 + GST.
Who
Two people per business
Founder or CEO plus a leadership partner, with a stream for each
Capacity
30 businesses
Deliberately small so the work happens on your business, not in the abstract
Included
Workbook, three AI bots, tools & templates
Plus the wine tasting (with a twist) and client Christmas drinks on Day Two
Good To Know

Frequently asked questions.

Can I bring a team member?

Yes, and we encourage it. Every ticket covers two people, and the dedicated CEO and GM / Ops / Practice Manager streams mean both of you leave with a plan built for your role.

Do I need to be a PCA member to attend?

No. Becoming Magnetic is open to a select number of non-members, and every attendee gets all three AI bots. PCA members attend as part of their membership and also receive the team touchpoint templates, the internal recruitment incentive program and ongoing weekly coaching.

Dietary and accessibility requirements?

We cater for all dietary requirements and are happy to accommodate accessibility needs. Let us know when you register and we'll be in touch to confirm the details.

Becoming magnetic.

Runs 11 & 12 November 2026 in Adelaide, capped at 30 businesses. Early Bird pricing, two seats for $1,000 + GST, ends 30 September.

00Days
00Hours
00Mins
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Secure Your Seat

Use code PCA-EARLYBIRD at checkout.

Not ready to book yet?

Have a quick chat with Paulette about whether this is the right room for you. Fifteen minutes, no commitment.

Book a call with Paulette

“Before you can scale, your team must see that same horizon.”

Paulette Kolarz · PCA Founder