Your Competitors Aren’t Better.
They’re Just More Visible.
In a tight market, the clearest brand wins — not the loudest, not the biggest.
Somewhere out there, a business no better than yours is winning the candidates, the clients and the reputation you deserve — simply because their brand is clearer. Becoming Magnetic is two days to close that gap.
Register Your Interest
Your brand is being decided whether you shape it or not.
Most employers now screen candidates online before ever reaching out — and your best future hires and clients are quietly forming a view of you long before they contact you. In a tight market, the leaders and businesses that win aren’t the loudest; they’re the clearest and the most magnetic.
Two days now saves you months of being overlooked, out-hired, and out-positioned later.
Two days out. A clear plan back in.
- A clear snapshot of where your current Employer Value Proposition sits
- A magnetic Unique Value Proposition and the language to attract and keep the right people
- A mapped-out career page and plan that attracts candidates 24/7
- A clear, ownable answer to “what am I known for?” and a pitch that lands
- A competitor gap analysis and a personal digital-brand audit, done live, not someday
- A 120-day plan so nothing you build over these two days gathers dust
A working session, not a webinar.
Magnify Your Company Brand
Audit your business through the eyes of a candidate and a client, build a Unique Value Proposition that answers “why should someone choose to work here and stay?”, and design a career page and content approach that keeps you attracting talent 24/7. Then put your morning’s work through the Magnolia Magnifier Bot — a live gap analysis against your competitors that shows exactly where your biggest opportunities to stand out are hiding.
Magnify Your Personal Brand
Unpack your story and your pitch, sharpen what you want to be known for, and map your shift from operator to icon. Percy, your personal brand bot, audits your digital leadership profile and hands you clear, impactful next steps. Leave with a 120-day plan that turns two days of insight into momentum.
Two days. Two brands. One magnetic leader.
This isn’t a branding lecture. It’s two days of doing the work, with the frameworks, the tools, and a room full of peers to pressure-test it on.
Day one, we make your company magnetic — the kind of business people seek out and stay with. Day two, we make you magnetic — the leader others remember, refer, and want to follow.
We’ll finish day two with a wine tasting (with a twist) and Christmas client drinks, because the best connections are made in the room.
See the room. Feel the energy.
A look inside a recent PCA two-day live intensive.
Real words. Real rooms. Real results.
Leaders reflecting on what the two days actually delivered.
What leaders say when the two days are done.
Real words from the rooms that came before yours.
The last two days have been excellent. You’re often so stuck inside the business that it’s fantastic to get away from it. It opens up all of these thoughts you usually push to one side because you’re busy doing the business.
It’s so hard to set aside that time to really focus on strategy. I’ve learned so much and taken away so much from the people in the room as well.
What I love is the reason to step outside of the office and elevate thinking. The freedom of having those ahh moments where you can discover the simple shifts that enhance overall productivity and business performance.
Two days out of the business to work on the business is an amazing opportunity. It’s a joy to be able to really dig deep on what’s going to matter in the business, particularly for our people.
A great flexible and adaptable program, so whether you’re scaling up, ready for growth, scaling down or retiring, you can pick and choose where you slot in. Amazing!
Not just coming up with the concepts, but gives you an action plan and strategy to put them in place. Gets you in the zone and thinking big picture.
Room for 30 businesses. Every seat considered.
We don’t advertise these two days. Every seat is offered to founders and leaders we already know, or who come referred by someone we trust. Capping the room at 30 businesses keeps the conversation honest, the gap analysis genuinely live, and every leader in the room seen.
- Founders and leaders who want their business to attract talent, not chase it
- Leaders ready to get clear on what they’re known for, and why it matters
- Operators who’ve outgrown generic branding advice and want real peers
- Leaders who’ll show up, contribute and protect the room
We’d love to meet you in the room.
Becoming Magnetic runs 11 & 12 November 2026 in Adelaide, and the room is capped at 30 businesses. Share a few details and we’ll be in touch personally. Because we keep the room small and curated, we take a moment to understand where you’re at before confirming a seat.
No waitlists. No sales funnels. Just a real conversation about whether this is the right room, at the right time, for you.
"Before you can scale, your team must see that same horizon."